WINE AND SPIRITS PLACEMENT IN THE MOVIES

Movies have greatly influenced the popularity of wine in this country (think Sideways) with references here and there, but the connection between Hollywood and alcohol endorsements have become increasingly intertwined as of late. More vintners are trying to get their brands in the picture by donating wine cases to showbiz events and parties, or hiring placement agents to scout out opportunities. And while there are no guarantees, many agree it’s worth the effort – especially since no one watches commercials