William Grant’s Jonathan Yusen on Walking the Tightrope Between Mass and Craft

William Grant & Sons inhabits a unique space in the US spirits category. While other international organizations and brands have struggled to maintain relevance and consumer interest during the craft spirits boom, William Grant's brands continue to accelerate. WSD recently sat down with US president Jonathan Yusen, who you'll recall was recently promoted to president of North America, to talk about how the brands performed in 2014 and what lies ahead. Wine & Spirits Daily: How was 2014 for the