Beer Business Daily – beer industry news and numbers

Wild Turkey Continues Fight for “Give ‘Em The Bird”

Dear Client: You may recall we reported back in June that Skyy Spirits' Wild Turkey and Jim Beam Brand's Old Crow Reserve are embroiled in litigation involving claims of trademark infringement over the term "Give 'Em The Bird." Wild Turkey is currently using the phrase in a national advertising campaign and claims that consumers have long associated "The Bird" with Wild Turkey. Jim Beam, meanwhile, was granted a trademark for the term in June, which it has been using for

You need a subscription to access this article.Login now or subscribe to get daily industry insights!

RELATED ARTICLES

Channels