Wild Turkey Aims to Win Over Sissy Spiced Rum Drinkers

Dear Client: Admiral Nelson's, Captain Morgan, Sailor Jerry, The Kraken -- are you picking up on the distinct maritime theme among these popular Spiced Rums? This fall Campari America is releasing a Wild Turkey Spiced whiskey that is taking direct aim at this segment of the rum category. Wild Turkey Spiced "embodies a macho mindset that transports nascent Bourbon drinkers to a fictional landscape where they can turn in their boring Spiced Rum credentials for something that invokes chest thumping,