Why You Won’t Be Seeing a $20 Michter’s Whiskey

Yesterday, we published the first part of our interview with Michter's president Joe Magliocco [see WSD 07-25-2016]. Today we'll pick up right where we left off as Joe discusses how the brand is positioned within the whiskey category and why you'll probably never see a $20 bottle of Michter's.Wine & Spirits Daily: Let's talk about the visitor center in Louisville. When can we expect it to open? Joe Magliocco: What we're doing is renovating the Fort Nelson building downtown. I