Why Wine Premiumization “Still Has Legs”

Dear Client:   At the Wine Industry Financial Symposium last week in Napa, analyst Danny Brager took the stage to provide an overview of the current market.  For one, Danny noted a bifurcation in the wine marketplace, particularly as it relates to growth between different price segments.  Even though higher end price tier growth decelerated sharply this year (against tough comps), the higher end is still outperforming the lower end. Indeed, high end table wine growth is positive. Table wine