Why Wine is Facing so Much Pricing Pressure

The wine industry has come out of the recession looking pretty good. Since 2010 the average price per bottle has steadily risen every year according to IRI. And you'll recall, in recent years wines priced between $9-$15 have showed robust growth compared to those priced under $9, which have largely declined. "Improving wine sales and rising average prices are good news for the market, but what often receives less attention is the role that pricing has played in these trends,"