Why Pernod’s Wine Strategy Goes Against the Grain

Dear Client: Pernod Ricard USA announced several key management appointments to its wine and champagnes division today, signaling the company's commitment to the wine category. Jeff Agdern, the current vp of wine and spirits marketing at Pernod's Canadian sister company, Corby Spirits and Wine Limited, has been named senior vp, wines and champagnes. He will report directly to Pernod Ricard USA chief Bryan Fry and serve on the company's executive committee. Jeff is replacing Stephen O'Neill, who has been serving