Why Off-Premise Consumption is Eating into On-Premise Performance

As American consumers increase their alcohol intake at home, the on-premise channel shifted some share over to off-premise in 2016, a trend both Nielsen and IWSR have pointed out to your editors recently.In a presentation during the annual NABCA convention, Nielsen's Danny Brager shared that volume growth for wine grew 1.5% off-premise and 1.2% on-premise, while spirits volumes grew 2% off-premise and 1.4% on-premise.According to Nielsen, the key reasons consumers are opting to spend more time drinking at home include:--