Why Cuervo Choosing Proximo was Inevitable

Dear Client:As we reported on Friday, the US and Canadian distribution of Jose Cuervo will transfer from Diageo, where it has been for decades, to craft-centric Proximo Spirits in July. Here's a look at some of the decisions that lead up to the move with some insider speculation on where the companies will go from here.You'll recall Diageo chief Paul Walsh has said for years Diageo would like to acquire Cuervo. Speculation kicked into high gear during the spring of