Who’s Driving Wine Tourism and Tasting Room Sales

Dear Client:     Wine Market Council recently hosted a webinar providing some insight into consumers' travel plans in a tough economy, including wine tourism, and what that means for direct-to-consumer and tasting room sales in 2022 and beyond.   WMC research director Christian Miller kicked off the presentation, pulling some data from the recent Sovos Shipcompliant x Wines Vines Analytics DTC wine shipments report. Recall, 2022 was the first year of decline in both volume and value ever recorded in Sovos