Wholesalers Optimistic for the Holidays

Dear Client: Spirits wholesalers appear more optimistic about industry volumes and mix moving forward into the next three months, but are "more moderate" on price increases, according to a quarterly survey done by UBS. Over half (56%) of the wholesalers surveyed say they are "more optimistic than three months ago," while 70% expect volumes to increase year over year in the next quarter (which spans the holidays). Even better, wholesalers predict that "the proportion of consumers purchasing higher priced spirits"