Wholesalers Make Room for Craft

Dear Client: Ten years ago the craft spirits segment was putting everything it had into just surviving in the fiercely competitive spirits category, but today "it's rolling like a train downhill," Jess Graber, founder of Stranahan's whiskey, told over 500 listeners at the American Distilling Institute's (ADI) annual conference. Besides the obvious popularity of the category, one main takeaway from the ADI conference was that wholesalers are taking steps to make space in their warehouses and sales teams to focus