Wholesalers and Retailers: It’s Complicated

Wholesalers and retailers often have a hard time seeing eye to eye, so we asked our readers in our annual Truth Squad Survey what their relationship is like with retailers or vice versa. Most people said good, while others said the relationship was on the rocky side. Issues arising from consolidation seemed to be a trend among survey-takers, along with productivity and communication. Here’s what you had to say:“When they back you, they are great!”“Good, many times wholesalers think short