Who Has the Power: Beer, Wine or Spirits?

Dear Client: According to one analyst, beer is better situated when it comes to pricing. In an interesting conference call with CPG pricing analyst Brian Elliott at McKinsey hosted by Bernstein Research, he makes the case that the US beer industry is the best situated to be able to pass on increasing commodity prices in the coming year, compared with wine and spirits, reports our sister publication, Beer Business Daily. Says Brian: "Although you have promiscuous consumers, you have a