WhistlePig’s New CEO Sees Benefits to “Zero Generations of Tradition”

Dear Client: Vermont-based WhistlePig Whiskey entered its tenth year of sales this year after launching its first rye whiskey in 2015. According to the company, the brand is now sold in about 49,000 accounts across the globe, reaching over 142,000 points of distribution.  To support that growth trajectory, the company announced last month that it has appointed industry veteran Charles Gibb to the role of ceo. Your editor caught up with Charles recently to see how he's settling into the