WhistlePig is the kind of brand journalists love to cover because it never does anything half-ass. It is shooting for the moon, steering headlong into both controversies and successes along the way. With a portfolio of small batch rye whiskeys averaging around $100 a bottle, the brand was one of a small group that jumpstarted the premium rye trend in the US during the early 2010s.GETTING THE STORY STRAIGHT. It was also one of the first independent brands to run
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