While Headwinds Persist, SVB Expects Wine to Show Improvement in ’24

Dear Client: As part of the annual Silicon Valley Bank State of the US Wine Industry Report, evp and founder of the SVB Wine Division Rob McMillan outlines his top predictions for the industry. Overall, he seems pretty optimistic about 2024. Indeed, Rob writes that he expects to see improvement on several fronts in 2024, including:  What informs that last point may be that he also expects premium wineries to successfully take small bottle price increases this year. (More on pricing