Which Spirits Categories are Winning So Far in 2020

Dear Client: Spirits sales were up nearly 5% and volumes were up 2.5% for the 52 weeks through February 22 in all Nielsen-measured channels. Looking at just January and February….STANDOUT CATEGORIES. For the first two months of the year, several categories reported double-digit sales growth including:  Japanese whiskey, up 33.3% in Jan. and 14.4% in Feb.Flavored whiskey, up 17%-18%Tequila, up 15%-18%Mezcal, up 23%-24%Prepared cocktails, up 24%-25%    On the other end of the spectrum, two categories were down double digits in both