Where Wineries are Putting their Digital Marketing Dollars

Dear Client: "The use of digital is widespread but not deep, in the wine business," per Silicon Valley Bank's recent Direct-to-Consumer Wine Survey Report.  More than 90% of the 460 wineries surveyed said they use social media and nearly 80% are active in e-commerce. "Yet, only one-third use platform analytics, which indicates the overall depth and use of active e-commerce is limited, and true e-commerce is something the industry needs to invest in and improve."  Indeed, while the majority of