What’s Trending in the Celebrity Spirits Brand Space

Dear Client: It seems you can't throw a stick in a liquor store without hitting a celebrity-backed brand. Indeed, spirits brands with celebrity ties have proliferated in recent years. But how big is this sub-segment and are these brands actually growing?  A recent webinar hosted by 3 Tier Beverages set out to answer those questions and more, focusing on the spirits category, using NielsenIQ data.  SEGMENT BREAKDOWN. 3 Tier identified 153 spirits brands that have some star power behind them,