WHAT’S TO COME OF CRISTAL?

WSD had the chance to sit down with Joseph Anthony, CEO of Vital Marketing - a leader in the multicultural, hip-hop and beverage community that works with clients such as Coca-Cola, Remy Martin, and Motorola – to offer his insights on the current Cristal controversy. The boycott, announced last week, stems from seemingly “racist” comments issued by Frederic Rouzaud, President of Champagne Louis Roederer, featured in a story called “Bubbles & Bling” in The Economist magazine.When asked about Cristal's association