What’s Still Growing Up Against Tough Comps YTD

Dear Client:  Total off-premise alcohol sales are down 1.7% year-to-date compared to the same period in 2020, according to NielsenIQ. Indeed, off-premise sales have been declining since March 2021 (which was to be expected as we lapped record-breaking growth rates from 2020). But not all categories are struggling against 2020 comps this year. Ready-to-drink cocktails and hard seltzers are still up double digits over 2020, up 14% and 18.7%, respectively. The non-alcoholic category is also doing well, up 35% year-to-date