What’s Really Going on with Premiumization, Plus Other W&S Trends

Dear Client:  SipSource analyst Danny Brager took the stage at WSWA's Council for Leadership Development Conference in Atlanta last week, laying out a few key trends in the wine and spirits space including: on-premise is beating off-premise, the tequila wave has broken, and spirits RTDs are now 30% of total spirits volume but only 12% of the dollars. Danny has been reading beverage alcohol data for about 30 years, 20 of them running Nielsen's bev-alc practice, and he opened his