What’s New in Wine & Spirits

EXPENSIVE WINE INCREASES CONSUMERS’ ENJOYMENT Researchers at the California Institute of Technology found that pricier wine increases a person’s enjoyment of the wine. Antonio Rangel, associate professor of economics, led a research team to test how marketing shapes consumers’ perceptions, according to an AP article in Theage.com. The findings come to us during an interesting period when trading up is at an all time high.The volunteers were told the price of the wine, or so they thought. The researchers served