What’s Impacting Winery Revenue (the Good and the Bad)

Dear Client:  As the pandemic forces people to remain indoors and stay connected virtually, it's not surprising that the majority of wine producers are spending more on digital efforts.  According to the Wine Industry Financial Symposium's annual executive survey, almost 49% of the 130+ respondents said they're spending more on digital by reallocating other marketing resources. Another 18% said they're spending more on digital while maintaining other marketing spend. Meanwhile, one-third said they're allocating about the same resources to digital