Dear Client: Phil Markert, director of liquor for Albertsons Vons and Pavilions (AVP), has lofty goals for the company's bev alc sales. The goal is to reach $1 billion by 2020, he said at the recent Wine Industry Financial Symposium. "I think we'll hit $900 million" by the end of 2019, said Phil. To meet their "very aggressive" goal of $1 billion, they'll focus on lead innovation, guest engagement, neighborhood and merchandising as well as continuous training and education of their team.What's
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