What’s Driving Constellation’s Innovation Strategy

Dear Client: In the last five years innovation has driven almost 30% of Constellation Brands' growth, delivering almost $3.4 billion in sales over the time period, chief growth, strategy & digital officer Mallika Monteiro shared during the company's Investor Day last week. "Shifting consumer behavior is disrupting beverage alcohol in meaningful ways as consumers shift between segments seamlessly," said Mallika. "And as macro trends—like betterment, moderation, flavor—are driving new choices for consumers, we see the opportunity to recruit new drinkers, expand