What Would a Pernod Ricard/ B-F Merger Look Like?

Dear Client: It's an interesting question.  Consolidation has been a major theme in both the supplier and distributor tiers in the wine and spirits industry. On the supplier side, a recent Financial Times article suggested a Pernod Ricard and Brown-Forman tie up could be "the sector's only remaining mega merger."  In response to the FT article, the IWSR laid out what a Pernod/B-F merger would look like and how it could impact the global spirits market.  NARROWING THE SHARE GAP