What Will Happen to Irish Whiskey in 2018?

Irish whiskey has long been one of the fastest growing spirits categories, up almost 900% by volume from 2002 to 2017, per Distilled Spirits Council data. In 2017 the category accounted for 4.2 million cases and $897 million in sales. The category is heavily weighted toward high-end premium and super premium products, which make up about 99% of category volumes at 3.74 million cases for high-end premium, and 469,000 cases for super premium. The Council has no value Irish whiskeys