Dear Client: After grading our 2024 predictions earlier this month, we put our heads together to identify what we see coming down the pike in 2025. This year we've organized our predictions into a few buckets: federal changes/considerations, category trends, and M&A. AT THE FEDERAL LEVEL. There are a few things brewing at the federal level this year, from dietary guidelines to tariffs. Here's how we think things will shake out at the federal level in 2025: Dietary guidelines
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