What the “Middle Child” Generations Think About Wine

Dear Client: There's been a lot of discussion lately about recruiting the youngest legal drinking age generation into the wine category, which has left millennials and– par for the course– gen Xers out of the conversation.  Wine Industry Network hosted a webinar last month presenting some original research from WineGlass Marketing (WGM), conducted in collaboration with market research firm Quest Mindshare, looking into millennial and gen X's wine consumption patterns. WGM's research only talked to self-professed wine drinkers, with the