What NIQ’s Betting on in 2024

Dear Client: NIQ assembled team members from across the on- and off-premise universe for a webinar yesterday to discuss what beverage alcohol trends they predict will take shape over the next year.  Overall, they think a lot of trends that started to take off in 2023 will continue into the next year, with four key themes driving the presentation: shopping behaviors, demographics, premiumization and flavor-forward products.  For a quick snapshot of the overall spending landscape, NIQ's CGA division notes that