What Influences Younger Consumers’ Wine Purchases

Dear Client: A thorn in the side of the wine industry is that younger generations just aren't as "into" wine as previous generations. And waiting around for gen Z to get older isn't an effective strategy.  Longtime industry analyst Danny Brager had some valuable insights to share at the Unified Wine and Grape Symposium on appealing to the youngest LDA generation, all while staying in touch with the core, older consumer.  THE "GRAYING" OF AMERICA. As mentioned in previous coverage,