What Influences Consumers’ On-Premise Drink Choices

Dear Client: The type of on-premise venue impacts the average number of bev alc drinks a consumer has in a single occasion. For instance, consumers drink more at a club or sports bar, at an average of about three drinks, compared to an average of less than 2 drinks at a casual dining venue, according to Datassential. For most consumers (65%) when they choose a drink, they tend to stay with that the rest of the night, but there are