What Hemp Bev Depletion Data Tells Us About the Burgeoning Category

Dear Client:  Earlier this year, NielsenIQ released a report exploring the THC beverage category and how it plays in channels where bev alc is traditionally sold [see WSD 05-15-2026]. That report focused on sales. Now we have a better idea of the segment's depletion data.  This week the Hemp Beverage Alliance (HBA) released a new report, in partnership with VIP, providing a look at the hemp beverage category's depletion data in 2024 and 2025. Below are a few key findings.