What Does the CA Crush Mean for the Industry?

Dear Client: Preliminary results from the 2010 crush are much larger than the industry expected, surprising almost everybody. In fact, it's the third largest crush in history after the 2009 crush and mother of all crushes, 2005. The California wine industry produced 3.58 million tons of wine grapes compared to a little less than 3.7 million tons in 2009. [You can view the 2009 CASS report here]. The total crush (including raisins) reached 3.98 million tons, down -3% from the