What Consumers Reached for on Independence Day

Dear Client: Our first look at Fourth of July holiday sales are in, and as expected, bev alc sales saw a boost, according to Circana's latest weekly report.  You may recall, the timing of the holiday impacted comps, with total bev alc down double digits in sales for the week leading up to the Fourth [see WSD 07-10-2024]. To help account for holiday timing differences between last year and this year, Circana examined the two-week period through July 7.  Total