What Bar Owners Want from Brands

Dear Client: While the pandemic showed us that brands aren't just built in the on-premise anymore, "you can never keep your eyes away from the on-trade because they lead the trends," said William Grant & Sons manager of brand advocacy Sebastien Derbomez at the recent Bar Convent Brooklyn.  GN Chan, co-founder of Double Chicken Please cocktail bar, and Jason Hedges, director of beverage at LT Hospitality and founding partner at consulting firm Bar IQ, joined Sebastien on a panel organized