As the second-largest wine producing state, Washington is making waves with a new marketing campaign. From February to April the state’s wine industry conducted a national branding effort that spiked a 45% increase in Washington wine sales in Tampa, Florida. And while it doesn’t sound like much right now, the country could be seeing a lot more of Washington wine in the coming years."Tampa was the perfect place to launch our first national integrated marketing effort," said Jeff Gordon in
You need a subscription to access this article.Login now or subscribe to get daily industry insights!
Log In
Forgot Password
Don’t have an account yet?
SUBSCRIBE