Vodka Trends Showing Little Pattern

Once considered invincible to economic downturns, the reigning leader in spirits is showing signs of trouble. Vodka continues to post growth, but price categories that used to grow double digits are now declining and once sought after brands are softening. Don’t get us wrong. Vodka still outperformed the overall spirits industry in October, gaining 3.6% in dollars and 4.2% in case sales, according to IRI. The total spirits category rose 1.5% in dollar sales and volumes gained 1.3%. As we’ve