Vodka Still King

Dear Client: Vodka was still king in the 4-weeks to October 16, although tequila gave it a run for its money, according to the latest scan data from Nielsen-tracked channels. The whiskey category as a whole was solid, with Irish whiskey taking a big lead. Cognac and prepared cocktails also had a strong 4-weeks. Here's a rundown of the leading categories, along with who is discounting the most:Vodka dollar sales grew 6.1% and gained 0.7 market share points. Volumes grew