Vodka Gains Share in May

Dear Client:Vodka and tequila were the two spirits categories that showed the most momentum in the four weeks to May 30, based on Nielsen scan data from food, drug and major market liquor stores. Vodka continued to push the most dollar sales and cases, and still managed to grow 5.1% in sales and volume, respectively. The category even gained 1.2 dollar share points and 1.5 volume share points in May. Lower priced vodkas, such as Svedka, are winning at the