Vodka Faces Heavy Discounting Since Labor Day

Dear Client:This is according to a new research note from Melissa Earlam at UBS on Campari Group (Skyy Spirits in the US). She notes that completion in the US vodka category has “increased aggressively since Labor Day and has persisted since...which could step up even further into the Holiday period.” Skyy Vodka benefits from a strong presence at the off-premise (75% of volumes), but increased promotions and competition from other vodkas will keep Skyy on its toes. “Given our view