Vivino Aims to Personalize the Wine-Buying Experience

Dear Client:   Yesterday we shared the first part of our conversation with Vivino founder Heini Zachariassen and the increased demand they're seeing during the pandemic [see WSD 11-11-2020]. Heini also shared plans for the company moving forward as well as some insights into current trends on the platform.  AN INCREASINGLY PERSONALIZED EXPERIENCE. The next step for online wine marketplace and wine-rating app Vivino is further curating a more personalized experience for each user, according to Heini. Take Netflix, for