Vin & Sprit Exits Maxxium

There has been a lot of reorganization since Pernod Ricard announced plans to acquire Absolut Vodka in March, with the latest development effecting the Maxxium joint-venture spanning Europe, Australia, Asia, Mexico and Canada. Recall that Vin & Sprit, The Edrington Group, Beam Global and Rémy Cointreau each hold a 25% stake in Maxxium. Today, V&S announced it will exit the Maxxium partnership effective October 1, 2008, which means Maxxium will cease distribution of the V&S brands. The announcement is a