Vijay Mallya Wants Flavored Scotch

Speaking to the World Whiskies Conference last week, Mallya challenged the Scotch industry to open itself to Irish and American whiskies. He said the whiskey industry must unite and drop its stodgy image to make Scotch more appealing to younger demographics, the Scotsman reported. If not, Scotch could lose out to vodka or other categories.Mallya suggested the industry experiment with natural additives and ingredients to create a “spectrum of flavors” – a practice that purists are very much against. He