Value Spirits Take Share Off-Premise

Dear Client:The spirits industry had mixed results in the 52 weeks to November 14. Certain super-premium and value brands were on fire with little rhyme or reason, it seems. Overall, value and mid-priced spirits brands outperformed the industry but not by a lot, according to Nielsen off-premise scan data that spans food, drug, c-store, several major liquor markets, nationwide liquor chains, and BJ's Club stores and Wal-Mart. The good news is that there were no major declines in the various