Value Spirits Grow in Retail

In the four weeks to April 5, dollar sales of spirits grew 1.8% and volume rose 1%, according to Nielsen scan data. The rate of growth has slowed considerably from the 52-week period, where dollar sales grew 4.1% and volume rose 2.2%. Most in the industry agree that the biggest toll the economy has taken on spirits is that consumers are going out less, and therefore buying their alcohol off-premise. This is generally not a good thing for spirits because