Value is the Way to a Consumer’s Heart

Dear Client:We’ve heard a lot of different trends and predictions thrown around in the past year, but Nielsen’s latest survey puts its data where its mouth is. The company surveyed 5,000 adults (obviously 21+) to narrow down the main trends. Yes, people are spending more time at home, but they’re also buying larger package sizes, sticking to American brands and showing less willingness to experiment. More than half (56%) of consumers eat dinner at home more often than before the